Bugger of a time for the whole world. ‘Unprecedented’- is an understatement.
an attitude of co-operation, care for your own and wider community, kindness,
patience, staying factually informed and advised- we can get through this.
living the Big 4 – Wash your hands…. alot, keep 1.5+ metres apart, cover every
cough and if you are crook… stay home.
all in this together- locally, nationally and worldwide.
keep our shopfront open and will continue to do so until advised not to.
We are meeting
Blokes everyday who got a new job and need new clothes for that or are stuck in
this town and not able to go home because of restrictions so they don’t have
enough socks & jocks. Someone in our
shop this morning said we had given them Hope and that makes it worthwhile.
operating because we want to help our local community. We’ve been told that every job is essential –
so we are here doing our job every day (except Sunday and that Easter break is
looking soooooo good).
been a better time to have a squiz at our website. If you don’t see what you want, we can
probably get it so drop us an email or a message and we’ll do what ever we can
to make it happen.
Over the next
few weeks we will add some extra winter gear – comfy stuff that works for
staying at home and those long days on the couch or in front of the video
We have always been about comfort …. check our Weekenders for absolute comfort all year round.
Thank you. We are 4 years old and could not have done it without you.
Happy 4th Birthday from Aussie Blokes Clothes
a personal quest to find some decent clothes at a decent price that actually
fit – The Aussie Bloke was born. We knew
you were out there looking for the same clobber – we are meeting new Aussie Blokes
everyday who appreciate what we do.
hear stories every day about the frustrations and pains to find clothes that
fit if you are not a Small, Medium or Large, if your waist is over 110cm, if
you are sick of low quality gear that washes away after 5 wears, about fat
shaming in other shops because ‘they don’t go that big’, about clothes that fit
maybe but only in Black, Navy and Grey.
also hear stories about Blokes feeling isolated and excluded because they do
not have a lot of clothes or can’t fit the Dress Code. They stay home and miss out on family and
social functions. Their self esteem is
battered. Some wear the clothes they do have
to shreds and then are embarrassed further just to go out and shop for more.
Blokes Clothes have got you covered Mate.
is something so nice about a Bloke in the change room who hollers out – ‘Oi! this is too big – that never happened before’. We all have a bit of a laugh and get the next
size down. Out he comes looking and
feeling like a Supermodel. The shirt
fits, we know the quality is there and he can’t believe the price.
what we are here for.
make it easy for Real Aussie Blokes to feel good about themselves by providing
the Casual and Workwear they want with a focus on Quality, Value and Fit.
here we are 4 years in, and business is good.
Our shopfront in Gladstone Central Queensland goes from strength to
strength. In the last year we have
upgraded our store with new racks and a mass of new stock. New ranges have brought us sizing equivalent
to 14XL in other stores. The colours and
range of good honest basics is great now.
New suppliers are approaching us, and we are happy to knock them back if
they, have inferior fabric and finish or
charge a premium because they have high advertising budgets or do not go to at
least a 5XL – it’s all about Quality, Value and Fit!!! We let our Gladstone customers
give us feedback on new products to ensure they are working for Real Aussie
Blokes. We think of this city as Bloke
Central and a great testing ground – thanks to the locals for supporting us and
telling their Mates. If you are a local
and haven’t dropped by yet – Come and have a squiz – let us know if there is something
you are looking for – we can probably get it.
goes for our online customers. Drop us
an email, give us a call – always happy to answer questions. We are also happy to work with you on sizing
as we are aware of how variable the labels on different brands can be. Some of our clothes are made for the US
market and so you need to drop back a couple of sizes or more sometimes. If you make a purchase and it doesn’t fit
just let us know as soon as possible and we can arrange exchange or refund. We are building our online offering and have
some new gear coming over the next few weeks.
– The Most Comfortable Shorts You Will Ever Wear are now keeping 100’s of Real
Blokes (and sometimes Mrs Bloke) company on the couch, down the road and
sometimes at work all over the country.
We are working on our next line – Workers Shorts. A rugby style short to take the place of the
old Icon brands you used to love – but with our signature Quality, Value and
Fit. As we will only ever Manufacture in
Australia it does mean that the price will be a little higher but if it means
we can offer your kids a job in the future we hope you agree that it’s a good
– Thanks Mate – for helping our business to survive and grow while so many of
the big retailers are falling by the wayside.
We think we have a formula for longevity and plan to be here for many years
The last year has been a roller coaster ride for all of us – the highs, the lows and now that dizzy feeling as you climb off the ride and decide whether it was worth it? Will you have another go?
That was where we were 5 years ago – Lets have a Go!!
Let’s see if there are other Blokes out there looking for comfortable clothes that actually fit them. Clothes that represent Quality, Value and Fit for Real Blokes from Small to 10XL+. Decent Gear at a Decent Price that Actually Fit.
We searched for those clothes and we searched for the Blokes that wanted to wear them.
We found ‘em.
We started with a Market stall and then a small shop. We got a little website made.
Now……. We have a very successful store that operates in Gladstone, Central Queensland – Bloke Central! Locals have really supported us, and we have tried everyday to find the gear they asked for. We worked hard and we had some great staff to support our efforts. Now with over 120m2 full of great clothes that Real Blokes want every day we look ahead to where our next stores need to be to help more Blokes into the gear they really want. Not overpriced specialty store clothes that have the right label but do not actually fit most – think shirts with arms too skinny to be comfortable or shorts not big enough to work with those thighs that you picked up from years of playing footy. This is a safe space for you and your Keg – with a real choice.
Now …….Our website competes with the best of them. Lockdowns gave a lot of Blokes and the people who shop for them – the time to find us and get some clothes that helped them through a pretty rough time – we sold thousands of Flannos and Trakkies. It was hectic and supply chains were completely disrupted and delivery services were overwhelmed. Unfortunately, we were not always able to offer our best service but for most it was OK because we were All in This Together and we spoke with lots of Aussies who were just trying to make the best of the situation. We spoke to some very lonely people and hopefully helped there too – its not just about selling lots of clothes for us. The last few months have seen our website sales explode and lots of repeat customers. Now we are sending gear to NZ too and love helping our Kiwi Mates. We have thousands of items to choose from on our website and many more to come.
We decided very early on that our business would be Independent – no Amazon or eBay and the other players. We do not listen to every expert who thinks they know our business and wants to tell us how we are doing it wrong because we know that the way we do it works.
Our store in Gladstone is a Men’s shop – not all that pretty but very practical and the sort of place a Bloke feels comfortable – we like to think of it as a Man Cave.
Our website is the same – no big pretty pictures and amazing flashy offers.
We decided from the beginning to work with lean and honest pricing – every day a good price. You will never find us offering 70% off or some other offer that shows that prior to this special price you were being ripped off. We don’t have time to be sending you emails about some made up special on items that are only available in one small size. Anyway, who reads marketing emails these days? Over it!
Our site is meant to be simply and easy – find what you want, pay for it, and get on with your day – a supermarket style rather than some flashy, all dancing photo fest where its too hard to find what you want – most of our customers are in and out in just a couple of minutes. No pop ups. No first order discount. No begging for your business. Decent Gear at a Decent Price that actually Fits is what we proudly offer.
So where to from here?
The last year has really shown us how much Aussies want Australian Made and in 2021 we can finally see a path to making more of our own clothes. Weekenders Shorts are selling like hot cakes and our Workers are starting to gain a following. This year we will be manufacturing more lines built on the comfort and easy fit of Weekenders – think Long Weekenders in Winter, Weekends at the Beach by next summer, Short Weekenders for those who look for a shorter style short. Cargos and Denim Shorts are on the list too. We plan a range of Undies that work for Real Blokes up to 10XL. We have plans for Shirts that really are easy to wear and look good too – not just keep you covered. We are planning to open more shops but it’s a hard one to decide on and an expensive exercise, so we want to make sure we do it right. Let us know if you think your town should be next?
We will continue to sell other suppliers’ offerings with our continued insistence on Ethical Supply Chains and a preference for Aussie Owned companies. This creates lots of Aussie jobs from warehouse operators to admin assistants to the local postal and courier people that move all this stuff around and many more indirect jobs created. Our business now employs 7 people – this makes us very proud. We hope by this time next year there will be quite a few more.
So, this is us 5 years into Having a Go!
We have a strong and profitable business both instore and online. We have grown incredibly over the last year especially and are amazed and very thankful for the support we receive for our little independent Proudly Aussie Owned business. We plan to be making clothes in Australia and more jobs for Aussies. We plan to open a few more stores but not sure where yet.
Thanks Mates – Happy 5th Birthday from Paul and Fiona
make it easy for Real Aussie Blokes to find the clothes they want to wear – at
a decent price – in sizes that actually fit them – our business runs as a shop
front, online and we have started Australian made manufacturing operations.
After Paul had another
experience of not being able to find a shirt that fit, we started to question
if perhaps he was not the only one. We
started to research and people watching – in shopping centres, events, city
malls, regional centres. –He was not the only one – we saw many men stuffed
into clothes that did not fit them – or so big they looked like maternity
wear. We started looking into the brands
available and finding styles that appreciate the proportions of the substantial
man – The REAL Aussie Bloke
Anecdotally we found that the
Aussie Menswear Industry is suffering from neglect and abuse – it is tired and
disinterested. Once popular stores
closing everywhere – think Roger David and Ed Harry’s
We looked at the former
champions in the industry – Stubbies, King Gee, Billabong, RM Williams – what
happened to them?
So, we decided to become the
HERO that the Aussie menswear industry needed –
Here is an Aussie Bloke – We
feel confident that even he has trouble finding gear to fit when he is not
wearing his custom-made armour
So, as we gathered information,
we knew that we needed to test our idea with real Blokes. We started a market stall that we took to
weekend markets in many locations- suburban and regional markets around South East
Queensland – and Central Queensland –
We were getting such good
feedback we opened a shop and got our website going
All the time talking with Aussie
Blokes and the people who shop for them – we have literally spoken to thousands
of people – they wanted what we wanted – Quality, Value and Fit
The shop went well in Northern Brisbane,
but we chose too small a space and could not grow the shop as we wanted. – We
couldn’t find affordable space and decided to see if online only would
It mostly did but got too hard
to manage out of our spare room that became 2 & 3 rooms – so we found a
great spot in Gladstone and opened our current store in the Valley Shopping
Centre. The response from Gladstone has
We have gone from this
……..to this – and see continued
Running our business online only
gave us time to look at manufacturing – we had already noted a gap in the
products offered in the Aussie menswear industry
We developed our Weekenders
shorts – we wanted to create the MOST COMFORTABLE Shorts you will ever wear –
and we seem to have succeeded. We have sold hundreds of them now and get
continuous feedback on how great they are to wear. We have had one pair
returned as faulty and replaced them immediately – that customer went on to buy
4 more pairs,
We are very proud to say that
100% of people – for women too – who try them on buy them – They really are the
most comfortable shorts you will ever wear – in sizes to fit 80 to 180 cm waist
– just in black for now – with more colours coming soon
These shorts are 100% Australian
made – from Paul’s design, to the Technical side of pattern making to the
fabric – to the people who put them together – ALL Aussie Made
We are proud of these shorts and
our future designs – we have had industry experts laugh at us for insisting on
Aussie Made – perhaps we can offer their kids a job one day?
We are proud of these shorts and our future designs – we have had industry experts laugh at us for insisting on Aussie Made – perhaps we can offer their kids a job one day?
Aussie Blokes Clothes – The Story so far…… Where to Next ?
Aussie Blokes Clothes today offers a great range of sizes from XXS to 10XL + In men’s casual and workwear
We have strong relationships
with some of Australia’s biggest suppliers with some already working with us to
present bigger sizes in their current ranges
With our commitment to Excellent
customer service – Our shop and online sales continue to grow
Our Brand is gaining its own
Identity – Aussie without being Bogan – inclusive – easy going- We have a very
strong social media presence with a strong following especially on Facebook –
recently we were proud of an exceptionally good month with over a million views
on our page
Lots of training and experience
give us confidence that our business knowledge, systems and practises are
compliant and current and scalable
We love our business and work at
it full time – every day
After 3 years we are totally
committed to the success of our business We love it – We live it
We believe we have created a strong and solid foundation for Aussie Blokes Clothes to go to the next level and we are looking for partners on this road to HERO-Dom
Three years ago, we decided to
help Aussie Blokes into Clothes that are decent quality, a reasonable price and
actually fit them because after a lifetime of experience we knew those clothes
are not easy to find.
Since then we have spoken to
thousands of people who have told us we are right.
On January 26, 2019 our business will be 3
The support, interest, input,
knowledge, fun and gratitude we have received since then are priceless.
Starting with a 3×3 market stall,
a handful of Polo shirts and buckets full of passion we have now progressed to
a 170m retail outlet/ distribution centre.
From one supplier we now have access to some of the biggest menswear
brands in Australia and can access just about anything that a customer may request. From Sizing Small to 5XL to Infants up to
10XL is some brands. From a Facebook
profile of close family and friends only to a record month in December where we
were in front of nearly a million people.
Our true aim is to create the
clothes that our customers are looking for.
Clothes built to a Real Bloke frame – not the skinny leg, badly proportioned,
microfibre, cheap as chips offerings available now. We want to manufacture in Australia and have
been laughed at for it. Manufacturing in
Australia is not cheap and not easy – but we are determined. We have made a start with our Weekender
Our Weekender Shorts fill a real
gap in the market. Real Blokes are
loving them. We can honestly say that
100% of Blokes who try them on – buy them.
Many insist on wearing them home once they have them on.
On Christmas Day just gone we had
a very happy moment late in the day as we pictured perhaps hundreds of men
around the country – sitting back and enjoying the day – comfortable and content
in their Weekenders. Nice!
Over the coming year we intend to
extend the colour and size range in the Weekenders. Sizing will be 80-180cm – covering up to a 2m
waist – in comfort. New colours will be
available soon too. Then we will work on
some shorts to Work in.
As always – Tell us what your
want. Tell your Mates.
We are committed to Quality, Value and Fit for Real Aussie Blokes and the Best is yet to come.
Ever wondered what happened to that shirt you bought him for Christmas last year?
Have you seen that look of appreciation for the lovely gift followed by the ….. ‘I will try it on later’?
He is a bigger size and anything over a Large looks big enough to you?
Sometimes its hard to know what size or colour they may want – sometimes you just left it too late.
Aussie Blokes Clothes can help
We will return your voucher to you via email – to print or forward to him – with a year to spend it.
We are available via phone or email. We will help with any questions about a choice that will mean he gets something that fits and suits him.
Let us know who your Voucher is to and from in the notes section when ordering. Let us know if a special message can be included. If you need any further information just give us a call or email and we will get back to you ASAP. We are working up until Santa arrives – and Christmas day is our only day off .
And you won’t be wondering about what happened to that shirt last year?
(Hint – have a look at the back of the wardrobe. We know a lot of Aussie Blokes have a little pile of clothing there that was never gonna work)
Christmas Gift Vouchers Now Available – in values of $25/$50/$100/$200
The Aussie Blokes Team would like to thank you for your support this year and hope we can keep on bringing you the gear you need – in sizes that fit – with good prices and decent quality – into 2018 and beyond
If your family and friends ask you what you would like for Christmas – just send them to Aussie Blokes Clothes. In the next few days we will have Gift Vouchers available with values at $20/$50/$100. We will send these to you via email and this makes a very easy – even last minute – gift.
Or perhaps you are looking for some Summer gear to get you through the Festive Season? Contrast Polos come in some very appropriate Christmas Colours – Red with White contrast plus a heap of other great colours – up to a 5XL and just a little more Stylish than our Standard Polo – On special now at $25.
While we are always available and happy to take the time to chat through our products with you to ensure you get what you need – many of our suppliers are closed from 22 December to 2 January. So if we do not have the stock there could be a delay on your orders of nearly two weeks. Not ideal for us either but its Christmas for them too!
Merry Christmas Mate
Thanks for making this a great year for us and look forward to more of the best value Aussie Blokes Clothes in 2018
G'day Mate - Make sure you check the size charts on every product - every brand has different sizes. Some of our gear is made for the US market so sizing is different again. Always get in touch if you need some advice- happy to help you get the right size first time. Thanks Mate Dismiss